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	<title>iwisecoach.com</title>
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		<title>5 Author Career Strategies</title>
		<link>http://iwisecoach.com/2013/05/build-your-author-career/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=build-your-author-career</link>
		<comments>http://iwisecoach.com/2013/05/build-your-author-career/#comments</comments>
		<pubDate>Thu, 02 May 2013 22:56:14 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=287</guid>
		<description><![CDATA[Most authors go randomly into their career.&#160; They had a great idea for a book.&#160; They write it.&#160; They hope it will be good enough to get published.&#160; They send queries.&#160; Their focus is not on having a career as an author.&#160; It&#8217;s strictly about becoming an author&#8212;getting that one book published. Even indies will <a href='http://iwisecoach.com/2013/05/build-your-author-career/'>[More...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Authors! How Do You Get Discovered?</title>
		<link>http://iwisecoach.com/2013/05/authors-how-to-get-discovered/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=authors-how-to-get-discovered</link>
		<comments>http://iwisecoach.com/2013/05/authors-how-to-get-discovered/#comments</comments>
		<pubDate>Wed, 01 May 2013 22:27:43 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=277</guid>
		<description><![CDATA[&#8220;The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you&#8217;ll need later.&#8221; &#8211;Seth Godin THREE YEARS!!! Yes, I heard that collective whine. What if it took three <a href='http://iwisecoach.com/2013/05/authors-how-to-get-discovered/'>[More...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Techniques That Can Improve Your Writing</title>
		<link>http://iwisecoach.com/2012/03/marketing-techniques-that-can-improve-your-writing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-techniques-that-can-improve-your-writing</link>
		<comments>http://iwisecoach.com/2012/03/marketing-techniques-that-can-improve-your-writing/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 16:10:48 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=238</guid>
		<description><![CDATA[&#160; One of the very best ways to capture audience attention is by giving away your writing. &#160;People are willing to take a chance on a new author if their work is free. &#160;But did you know that giving away your writing is also a great way to measure the effectiveness of your writing? &#160;It <a href='http://iwisecoach.com/2012/03/marketing-techniques-that-can-improve-your-writing/'>[More...]</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why &amp; When You Should Alienate Readers</title>
		<link>http://iwisecoach.com/2012/03/why-when-you-should-alienate-readers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-when-you-should-alienate-readers</link>
		<comments>http://iwisecoach.com/2012/03/why-when-you-should-alienate-readers/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 19:08:07 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=224</guid>
		<description><![CDATA[&#160; One of the biggest things that new authors worry about is that they don&#39;t want to exclude anyone with their marketing. They want their book to make everyone happy. &#160;They want to be universally liked in their marketing. &#160;When I try to coach them, they often tell me things like &#34;everyone can read my <a href='http://iwisecoach.com/2012/03/why-when-you-should-alienate-readers/'>[More...]</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Dealing Overwhelm When Building Your Author Platform</title>
		<link>http://iwisecoach.com/2012/01/dealing-overwhelm-when-building-your-author-platform/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dealing-overwhelm-when-building-your-author-platform</link>
		<comments>http://iwisecoach.com/2012/01/dealing-overwhelm-when-building-your-author-platform/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:01:02 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=116</guid>
		<description><![CDATA[Here are some great tips on how to focus your marketing and avoid overwhelm, from my favorite author platform guru, Joanna Penn.  You can find her at www.TheCreativePenn.com Enjoy her lovely accent too! &#160; &#160; Three additional tips to avoiding overwhelm: 1.  Be Patient &#8211; Your platform will take time to build. 2.  Build in <a href='http://iwisecoach.com/2012/01/dealing-overwhelm-when-building-your-author-platform/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2012/01/dealing-overwhelm-when-building-your-author-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Authors Can Find (And Build) Marketing Teams</title>
		<link>http://iwisecoach.com/2012/01/where-authors-can-find-and-build-marketing-teams/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-authors-can-find-and-build-marketing-teams</link>
		<comments>http://iwisecoach.com/2012/01/where-authors-can-find-and-build-marketing-teams/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:52:02 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=109</guid>
		<description><![CDATA[In a previous blogs, I talked about building a team of authors who work together to support each others through blogging and marketing.  There was a lot of great feedback about the idea, but confusion on where and how to find the right people. So here are a few places to start your search: Goodreads <a href='http://iwisecoach.com/2012/01/where-authors-can-find-and-build-marketing-teams/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2012/01/where-authors-can-find-and-build-marketing-teams/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>3 Laws of Fiction Blogging: Readers, Readers, Readers</title>
		<link>http://iwisecoach.com/2011/12/3-laws-of-fiction-blogging-readers-readers-readers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3-laws-of-fiction-blogging-readers-readers-readers</link>
		<comments>http://iwisecoach.com/2011/12/3-laws-of-fiction-blogging-readers-readers-readers/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 18:16:08 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=92</guid>
		<description><![CDATA[If you are a new or self published author, you have the same problem with your author platform as you have for your blog&#8230; finding readers.  We are all told to have a blog so we can attract readers and turn them into fans of our writing, but how do we get the there?  As <a href='http://iwisecoach.com/2011/12/3-laws-of-fiction-blogging-readers-readers-readers/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/3-laws-of-fiction-blogging-readers-readers-readers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Authors Gone Wild! 5 Ways Your Blog Is Out Of Control</title>
		<link>http://iwisecoach.com/2011/12/authors-gone-wild-5-ways-your-blog-is-out-of-control/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=authors-gone-wild-5-ways-your-blog-is-out-of-control</link>
		<comments>http://iwisecoach.com/2011/12/authors-gone-wild-5-ways-your-blog-is-out-of-control/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 17:56:00 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=88</guid>
		<description><![CDATA[Are you a blogger gone wild?  Do your posts wander from topic to topic?  Do you know if your posts are even striking a chord with your readers? Blogging is like writing a novel. Some people are plotters and some pantsers.  Some people know what they want to write and they just dig right into <a href='http://iwisecoach.com/2011/12/authors-gone-wild-5-ways-your-blog-is-out-of-control/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/authors-gone-wild-5-ways-your-blog-is-out-of-control/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Why Blogging Sucks For Fiction Authors</title>
		<link>http://iwisecoach.com/2011/12/why-blogging-sucks-for-fiction-authors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-blogging-sucks-for-fiction-authors</link>
		<comments>http://iwisecoach.com/2011/12/why-blogging-sucks-for-fiction-authors/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 06:00:47 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=84</guid>
		<description><![CDATA[This week we are exploring the pains and problems of blogging as a fiction author.  As authors, we are told to blog so that we can build an author platform, gain a following of readers and boost book sales. Unfortunately, only a few bloggers will ever find success with their blog. Why is that? Is <a href='http://iwisecoach.com/2011/12/why-blogging-sucks-for-fiction-authors/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/why-blogging-sucks-for-fiction-authors/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Fiction Authors Make Frustrated Bloggers</title>
		<link>http://iwisecoach.com/2011/12/why-fiction-authors-make-frustrated-bloggers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-fiction-authors-make-frustrated-bloggers</link>
		<comments>http://iwisecoach.com/2011/12/why-fiction-authors-make-frustrated-bloggers/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 17:42:13 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=82</guid>
		<description><![CDATA[You&#8217;d think that as people who love to writer, fiction authors would be excellent bloggers.  They should easily be able to crank out the 500 or so words a day that it takes to write a post.  Non-fiction authors do it all the time.   They seem to know exactly how to use blogging to <a href='http://iwisecoach.com/2011/12/why-fiction-authors-make-frustrated-bloggers/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/why-fiction-authors-make-frustrated-bloggers/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
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		<item>
		<title>Where Do I Start? Book Marketing Mastery Series #1</title>
		<link>http://iwisecoach.com/2011/12/where-do-i-start-book-marketing-mastery-series-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-do-i-start-book-marketing-mastery-series-1</link>
		<comments>http://iwisecoach.com/2011/12/where-do-i-start-book-marketing-mastery-series-1/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 19:32:31 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=78</guid>
		<description><![CDATA[In January we are offering a class entitled: Where Do I Start? Book Marketing Mastery Series #1 If you&#8217;ve been wondering where to start on your road to marketing your book, then this is the class for you.  But you&#8217;ve heard that before.  So we&#8217;re going to offer you some tantalizing tidbits from the class. <a href='http://iwisecoach.com/2011/12/where-do-i-start-book-marketing-mastery-series-1/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/where-do-i-start-book-marketing-mastery-series-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Authors Need Social Media Allies, Not Friends.</title>
		<link>http://iwisecoach.com/2011/12/why-authors-need-social-media-allies-not-friends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-authors-need-social-media-allies-not-friends</link>
		<comments>http://iwisecoach.com/2011/12/why-authors-need-social-media-allies-not-friends/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 06:00:10 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=67</guid>
		<description><![CDATA[It&#8217;s good to have friends.  They lift us up when we are down.  They are the biggest fans of our writing.  They regularly promote our books, blog posts and promotions on all the social networking sites. What?  Your friends don&#8217;t promote you on Twitter?  They don&#8217;t share your blog posts on Facebook or with their <a href='http://iwisecoach.com/2011/12/why-authors-need-social-media-allies-not-friends/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/why-authors-need-social-media-allies-not-friends/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Finding Book Marketing Partners &#8211; Blogging</title>
		<link>http://iwisecoach.com/2011/12/finding-book-marketing-partners-blogging/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=finding-book-marketing-partners-blogging</link>
		<comments>http://iwisecoach.com/2011/12/finding-book-marketing-partners-blogging/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:03:40 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=55</guid>
		<description><![CDATA[In my last post, we looked at how to build a list of candidates of potential marketing partners.  This list will contain writers similar enough to you that their readership that might also be interested in your books.  However, each of the members of the team might have different strengths and weaknesses in the way <a href='http://iwisecoach.com/2011/12/finding-book-marketing-partners-blogging/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/finding-book-marketing-partners-blogging/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Finding Author Marketing Partners</title>
		<link>http://iwisecoach.com/2011/12/finding-author-marketing-partners/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=finding-author-marketing-partners</link>
		<comments>http://iwisecoach.com/2011/12/finding-author-marketing-partners/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 15:46:25 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=50</guid>
		<description><![CDATA[Promoting your book can be exhausting work.  Wouldn&#8217;t you love to have a team of authors who support your marketing projects.  Ones that can help you spread the word or let you guest blog or keep you updated on new opportunities.  We have this for our writing.  We join writers groups and critique groups to <a href='http://iwisecoach.com/2011/12/finding-author-marketing-partners/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/finding-author-marketing-partners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Great Books Don&#8217;t Need A Marketing Strategy—Right?</title>
		<link>http://iwisecoach.com/2011/12/authors-dont-need-a-marketing-strategy%e2%80%94right/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=authors-dont-need-a-marketing-strategy%25e2%2580%2594right</link>
		<comments>http://iwisecoach.com/2011/12/authors-dont-need-a-marketing-strategy%e2%80%94right/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 16:06:33 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=25</guid>
		<description><![CDATA[Over and over, I&#8217;ve heard authors explain to me why they don&#8217;t need a book marketing strategy.  They tell me that they aren&#8217;t a business (a statement that makes me shudder).  That books are sold on the merit of their writing (like Snooki&#8217;s book).  And finally, that if a book is truly great, the word <a href='http://iwisecoach.com/2011/12/authors-dont-need-a-marketing-strategy%e2%80%94right/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/authors-dont-need-a-marketing-strategy%e2%80%94right/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Twitter Can Help You Avoid Publishing Blunders—Really!</title>
		<link>http://iwisecoach.com/2011/12/twitter-can-help-you-avoid-publishing-blunders%e2%80%94really/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=twitter-can-help-you-avoid-publishing-blunders%25e2%2580%2594really</link>
		<comments>http://iwisecoach.com/2011/12/twitter-can-help-you-avoid-publishing-blunders%e2%80%94really/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 15:30:46 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=22</guid>
		<description><![CDATA[Okay, here comes the tough question.  As you push toward publication, do you know what you&#8217;re getting into? Do you have the knowledge necessary to be a successful author?  I&#8217;m not talking about the knowledge to become an author.  I&#8217;m talking about the work, the business, and the complications of being a published author. How many authors <a href='http://iwisecoach.com/2011/12/twitter-can-help-you-avoid-publishing-blunders%e2%80%94really/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/twitter-can-help-you-avoid-publishing-blunders%e2%80%94really/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>30 Twitter Chats For Writers—Create Your Own!</title>
		<link>http://iwisecoach.com/2011/12/30-twitter-chats-for-writers%e2%80%94create-your-own/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=30-twitter-chats-for-writers%25e2%2580%2594create-your-own</link>
		<comments>http://iwisecoach.com/2011/12/30-twitter-chats-for-writers%e2%80%94create-your-own/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 15:26:51 +0000</pubDate>
		<dc:creator>Tamela</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://iwisecoach.com/?p=19</guid>
		<description><![CDATA[Tomorrow is #WW (Writer Wednesday) on Twitter, making it a perfect day to cover that crazy Twitter phenomenon called the hashtag. What is it? Why should you care? Twitter Hashtags are created by putting the # symbol in front of a word or words. They started as a way to organize conversations. For example, a <a href='http://iwisecoach.com/2011/12/30-twitter-chats-for-writers%e2%80%94create-your-own/'>[More...]</a>]]></description>
		<wfw:commentRss>http://iwisecoach.com/2011/12/30-twitter-chats-for-writers%e2%80%94create-your-own/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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