Here are some great tips on how to focus your marketing and avoid overwhelm, from my favorite author platform guru, Joanna Penn. You can find her at www.TheCreativePenn.com
Enjoy her lovely accent too!
Three additional tips to avoiding overwhelm:
1. Be Patient – Your platform will take time to build.
2. Build in Steps – Don’t try to do everything at once. Try one thing, get comfortable with it, then add another.
3. Schedule time & take breaks – Create a schedule for when you are going to do your marketing (ex. every morning for one hour). Also, define time when you don’t work on your platform. I rarely do any marketing on the weekends.